Top AR Trends Transforming Augmented Reality in 2024
Augmented Reality (AR) is among the brilliant technologies making science fiction a reality. Holograms in science fiction movies like Star Wars, Marvel series, etc.., have been cheering the minds of audiences for years. And now, AR is providing a novel immersive experience beyond simple entertainment.
From gaming to education, real estate to e-commerce, Augmented Reality has proved itself as a powerful tool to fight off business challenges. In other words, people are surrounded by immersive experiences like Augmented Reality and Virtual Reality.
Augmented Reality trends in 2024 are making the moves swiftly. For businesses, it has become crucial to invest in industrial AR/VR solutions. Consequently, there has been a surge in the popularity of VR companies worldwide.
- The AR industry worldwide will thrive at $ 90.8 billion by 2028. (Globe News Wire)
It is not all, though. The demand for Augmented Reality solutions will rise around the emerging trends.
- Almost 1.7 billion mobile AR user devices will thrive worldwide by 2024. (Statista)
Hence, It is crucial o to keep an eye on Augmented Reality trends to learn where the industry is heading. Here we will discuss the business benefits AR delivers across industries and the powerful AR trends driving the world insane.
Benefits that Augmented Reality Trends Deliver to Businesses
Augmented reality (AR) trends are reshaping the way businesses operate, offering a range of benefits that enhance efficiency, customer engagement, and overall growth.
These advancements not only boost productivity but also open up new avenues for innovation and competitiveness in various industries.
1. Engaging customer experiences
Augmented Reality solutions enable companies to access creative avenues. These creative avenues level up their customer experiences. AR plays the role of a bridge between the real world and the virtual world.
AR superimposes digital elements on top of real-world components. It will form a creative interactive user experience. So, it definitely increases the user experience.
2. Offering a competitive edge
Various brands offer similar products and services on the digital landscape. AR solutions allow brands to present their products/services uniquely.
It will differentiate the brand's appearance. It aids companies in seizing their audience's attention instantly.
3. Effortless yet effective corporate training
Virtual corporate training or we can say Metaverse corporate training has proved itself more effective than conventional. It is the best time to embrace AR-driven corporate training.
AR-powered training modules enable employees to participate in the training actively. It will improve their training experience. Employees will learn with the highest efficiency.
4. Remote assistance
Augmented Reality facilitates remote assistance. Employees can collaborate virtually from remote locations and work as a team. AR connects field workers by combining audio and video elements.
AR also helps in overlaying digital instructions or annotations on equipment, allowing experts to guide on-site workers in real-time, reducing errors and improving task efficiency.
Also read: Benefits of Augmented Reality in Business
The Top Augmented Reality Trends 2024
Let’s explore the leading augmented reality trends for 2024 and beyond to understand how these innovations will empower businesses to reach new heights and redefine success:
1. Indulge in the metaverse
It is no surprise that technologists will use Augmented Reality to carve out the metaverse. The goal of metaverse development technology is to break the barriers between the physical world and the digital world.
Since AR can display digital objects superimposed in our physical world, new opportunities emerge for businesses and consumers.
2. AR live-stream shopping
Live stream shopping is nothing new to the world. It is gaining popularity around China. And now, western countries have fallen their heads over the heels of AR live-stream shopping.
- The live-stream shopping market in China will generate $500 billion by 2022. (Forbes)
It is true that in the USA, live-stream shopping has just taken off. But, it will thrive to $57 billion by 2025 in the US market. (Forbes)
Brands increasingly use e-commerce applications and social media platforms to promote and sell products and augmented reality is one of the top social media trends nowadays. Influencers showcasing products and their usage are leading these shoppable live streams.
Amid the craze, AR-integrated live stream shopping will blow the horn of the new phase of live stream shopping. The AR-integrated try-on live-streaming shopping platforms will allow shoppers to make more logical decisions regarding the purchase.
3. Augmented reality glasses
AR glasses are rapidly advancing as one of the most transformative devices in the augmented reality landscape.
For businesses, AR glasses are revolutionizing fields like manufacturing, healthcare, retail, and logistics by improving efficiency and reducing errors.
For instance, technicians can receive real-time instructions and diagrams in their line of sight, leading to increased productivity and minimized downtime.
Additionally, retail customers can experience virtual try-ons using AR glasses, enhancing personalization and engagement.
4. AR-powered non-fungible tokens
Metaverse is undoubtedly a big wave in the technological space. From blockchain to Non-Fungible Tokens, there are several components of the metaverse.
NFTs are crucial in terms of both how we enter the metaverse and what we can own there. There is hardly any question about their validity and efficacy in the metaverse.
AR-powered NFTs will find their way into the metaverse from shopping, gaming, education, and collaboration. AR NFTs seem to become the latest version of NFTs, magnifying their functionality and efficacy.
As we know, NFTs are one-of-a-kind digital assets centered on art and music, limited edition t-shirts, and sneakers. AR-powered Non-Fungible Tokens allow users to enter an immersive experience, such as wearing digital armor or clothing.
5. AR and AI integration
The integration of Artificial Intelligence (AI) in augmented reality is taking immersive experiences to a whole new level. AI algorithms power AR applications to deliver context-aware content, advanced object recognition, and real-time analytics. This combination enables highly personalized and dynamic interactions.
In retail, for instance, AI-driven AR applications can recognize products and provide detailed insights, reviews, and recommendations directly in the user’s field of view.
Furthermore, in industrial settings, AI-enhanced AR tools can predict equipment maintenance needs based on historical data and provide intuitive guidance for complex tasks. This synergy between AR and AI unlocks smarter, more efficient, and data-driven solutions across various industries.
Final Words
Both today and future, beyond 2024, AR technology holds enormous potential beyond these three Augmented Reality trends. The more companies understand the effectiveness of Augmented Reality development, the more AR use cases will emerge. It is just a matter of time.
Moreover, once customers understand which products will seem ideal, they will embrace AR-driven purchasing decisions. Most importantly, AR technology is a newly-bloomed one. It has room to grow and flourish.
