Industrial AR, VR, and MR for Small and Medium Enterprises

Some of the most sought-after technologies during these hard times is AR, VR, and MR, which are no longer limited to only games or entertainment. Now its application is expanded to many other fields and businesses including:

• Commerce (Online shopping and Retail)
• Education
• Tourism
• Healthcare
• Entertainment
• Engineering and Manufacturing

AR and VR have a lot besides just reducing costs, improving training, higher returns, and improving business operations. Still, many advantages are left to be explored through virtual reality applications.

It is expanding every day to new business fields, which are customizable based on one’s business needs and ideas.

1. AR, VR, and MR in retail

One can have a personalized shopping experience through virtual stores, where one can explore the store using VR devices and examine different products without leaving their home.

For example, IKEA Reality Kitchen, where customers can explore the store and examine various kitchen appliances before completing the purchase, while being seated at home, using a VR headset.

AR shopping and retail enable a company to do everything from improving its customers' online shopping experience to tracking their entire shopping journey and analyzing their shopping patterns, which can later be used in optimizing product displays in real and virtual stores.

Not only does it help improve customer experience, but it also helps to train employees for shopping seasons with a high potential customer.

It facilitates creating a virtual world, stimulating crowded seasons to increase the efficiency of retailers in such situations.

2. AR, VR, MR in education

Mixed reality in the education industry enhances both student’s ability to learn and take in information. It provides an opportunity to personalize their way of learning.

AR VR solution provider for education can develop 3D projections and simulations so students can interact with virtual objects in a manner, convenient to them, which helps in engagement and learning in a fun way.

MR supplements the traditional methods with three-dimensional objects in a classroom to gauge the size, shape, or any other characteristic of a defined virtual object.

Students can get a deeper sense of understanding and better insights into the concepts. This greatly helps them improve their subject knowledge and instills a sense of love for the subject.

3. AR, VR, and MR in travel and tourism

MR gives users a taste of what they can expect from hotel and travel services. Traveling requires a lot of thinking and planning, such as booking tickets, and rooms and looking for places of attraction.

This requires a lot of browsing and searching. People travel for fun. They don’t usually have time for all this.

They just want their traveling experience to be worth remembering. VR for travel and tourism can deploy mixed reality to help ease traveling for both agency and traveler.

Many companies allow their potential customers, to have a virtual tour of the vacation locations, landscapes, hotels, museums, and festivals and then decide on the bookings, post-experience, and how it feels like to enjoy it in real.

Interesting read: Will Virtual Reality Replace Travel?

4. AR, VR, MR in healthcare

Healthcare has great benefits for VR applications, as healthcare is exposed to risk and requires intensive training before providing a cure to someone.

It provides training to doctors, surgeons, and nurses for their daily life-threatening tasks and situations in a virtually customized manner. It creates an environment similar to real life, where they can be trained to improve their medical skills and handle an emergency.

AR VR solution providers for healthcare offer virtual reality solutions so that a lot of lives can be handled simultaneously.

It can also treat psychological disorders by simulating them in a virtual reality world and train patients how to face such situations in real-life conditions.

5. AR, VR, MR in entertainment

VR has been in use, in the entertainment world for decades now. AR and VR games and applications such as Pokemon Go and PubG have received much-needed success and wide acceptance in society, because these have stood out to be a great source of entertainment, in terms of engagement and fun.

MR in entertainment has a lot more to explore in the entertainment industry than just games. 

It has so much to explore in film and big industry. AR VR solution provider for gaming and entertainment can offer Mixed Reality technology which has changed the idea of storytelling, which is a mix of games and movies.

An example of this is the Netflix series, You v/s Wild, which lets one make decisions and change endings. Therefore, we can say that mixed reality has already arrived and taking its place to change the concept of entertainment.

6. AR, VR, MR in engineering and manufacturing

VR engineering applications and Virtual Reality solutions for manufacturing provide a comprehensive understanding of projects and check errors related to designing.

Engineering and manufacturing require full-scale prototypes which a quite expensive components. This can be replaced using virtual reality applications that stimulate an experience that is more cost-effective to check on the efficiency of the project in the designing process.

This can be very effective in the case of the aviation industry, which involves complex designing mechanisms and structures.

VR helps one to visualize the insides of an aircraft and make the required changes in the structure without going inside it. It helps to verify the aircraft design process, without risking one’s life.

Mixed and virtual reality in engineering can help engineers project complex structures as they are built, visualize progress, and inspect the quality of what has already been built.

Conclusion

Considering all the factors mentioned above, we can say that mixed reality is not only a part of big industries but small and medium enterprises can also adopt it in their ways in medicine, entertainment, sports, commerce, tourism, manufacturing, training, etc.

They can experiment with it as per their business needs and witness huge success. Still, a lot more is to be explored by one who sees the potential and can add exceptional value to one’s business.

For SMEs looking to integrate these advanced technologies seamlessly, KOMPANIONS stands out as a leading provider of innovative industrial AR/VR solutions, tailored to meet diverse business needs.