How to Make Animated Explainer Videos

How to Make an Animated Explainer Video: 8 Steps Animation Process

Static explanations are left behind as you go on an exciting adventure through the colorful world of animated explainer videos. We'll take your ideas and turn them into animated extravaganzas in this thrilling adventure, adding flare, vitality, and some outstanding 3D animation tricks.

Get ready, would-be Steven Spielbergs of the pixelated world, as we explore the eight stages of animation and how to transform simple concepts into works of art that have a lasting influence.

Animated Excellence with Data-Driven Insights

Before we kick off the explainer video animation process, let's delve into the statistical realm, exploring the transformative landscape of the animation industry.

● Witness the 3D printing revolution with an expected growth of 15% by 2026, providing creators with unparalleled flexibility. 

● Dive into the adoption of green computing in animation, reducing the industry's carbon footprint by 50% by 2026. 

● Anticipate the artistic touch of machine learning with an expected growth of 30% by 2027, revolutionizing character design. 

● Experience the predicted 35% increase in photorealistic animation in films by 2025, promising immersive viewing experiences. 

● Uncover the steady surge of the global 3D animation industry, boasting a notable 11.7% Compound Annual Growth Rate (CAGR), reflecting the increasing demand for top-tier animated content across various industries.

Moving on, let’s get into the process that is primarily involved with the animation process:

The 8-Step Magic Behind the Animated Masterpieces

Creating an animated explainer video involves a meticulous process to ensure clarity and engagement. Follow these eight essential steps—from scripting and storyboarding to animation and final touches—to transform your ideas into compelling animated masterpieces that effectively communicate your message and captivate your audience.

Step 1: Ideation and Conceptualization

Every great animation or character animation begins with a solid concept. Before delving into the technical aspects, it's crucial to brainstorm ideas, define the message, and identify the target audience.

KOMPANIONS, a leading animation studio, excels in transforming ideas into compelling visual narratives. Leveraging advanced techniques, we breathe life into concepts, setting the stage for an engaging and informative animated explainer video.

Step 2: Scriptwriting

A well-crafted script forms the foundation of any successful animated explainer video. We employ industry-specific technical jargon seamlessly within the script to enhance clarity and professionalism.

Once the script is finalized, it serves as a roadmap for the entire animation process incorporating industry-specific technicalities, ensuring clarity and professionalism. The finalized script acts as a guide for the entire animation process.

Step 3: Animatic

The animatic is a pivotal step in the animation process, providing a preliminary visualization of the flow, pace, and timing of the video. It not only serves as a creative guide but also as a powerful communication tool, offering clients a sneak peek into the unfolding narrative before full-scale production takes flight.

KOMPANIONS utilizes animatics to ensure that the narrative unfolds seamlessly, offering clients a glimpse into the final product before full-scale production begins. This step allows for adjustments to pacing and structure, ensuring a cohesive and engaging story.

Step 4: Storyboard

A well-crafted storyboard is the backbone of any animated explainer video. Drawings can be seamlessly edited or rearranged, ensuring not just a flawless flow but also an enhanced narrative impact in the final animation.

It's in this visual symphony that ideas transform into scenes, and scenes evolve into a compelling story, setting the stage for the animated spectacle that will captivate your audience.

Step 5: Compelling Visuals

The visual appeal of an animated explainer video is paramount. KOMPANIONS leverages high-quality images and graphics to captivate audiences and maintain engagement throughout the video.

The use of compelling visuals is a testament to their commitment to delivering visually stunning and effective animated content.

Step 6: SEO Optimization

In the digital age, SEO optimization is crucial for ensuring that your animated explainer video reaches its intended audience. KOMPANIONS incorporates strategic keywords into the video title and description, enhancing its discoverability.

Additionally, we go the extra mile by adding transcripts or closed captions, catering to those who prefer to read rather than watch. This comprehensive approach ensures maximum reach and impact.

Step 7: Testing

Before launching the animated explainer video, rigorous testing is essential. We conducts tests on various devices to ensure compatibility and accessibility for a diverse audience. It guarantees that your animated explainer video captivates and engages audiences on every platform, leaving a lasting impression.

This dedication to quality not only enhances the video's reach but also ensures its effectiveness, resonating with audiences across the digital landscape.

Step 8: Launch and Promotion

With the final product ready, it's time to launch and promote the animated explainer video. KOMPANIONS employs innovative marketing strategies, leveraging its technical expertise to maximize visibility and impact. Their proficiency in promotional techniques ensures that the animated content stands out in a crowded digital landscape.

The goal is not just to release the animated masterpiece but to make a lasting imprint, captivating audiences and leaving an indelible mark on the ever-evolving digital canvas.

Bottomline

Crafting an animated explainer video is like orchestrating a symphony of creativity, tech wizardry, and trend-spotting. The eight-step animation process we've just unwrapped, sprinkled with the cool tricks from KOMPANIONS, an industrial animation solution company, showcases a dedication to storytelling greatness.

As tech keeps doing its futuristic dance, the animation world is gearing up for a revolution, sparking fresh sparks of creativity and redefining how we visually connect.


Keeping an eye on the tech wave and diving into the avant-garde techniques allows animators to not just entertain but to weave tales that soar to new heights, leaving audiences hooked and craving more. It's the magic of animation evolving in sync with the times!

Frequently Asked Questions

Every great animation or character animation begins with a solid concept. Before delving into the technical aspects, it's crucial to brainstorm ideas, define the message, and identify the target audience.

Scripting is crucial as it outlines the video’s narrative, ensures clarity, and helps in structuring the content effectively to engage viewers.

Storyboarding visualizes each scene, helps plan the animation flow, and ensures that the narrative and visual elements align before production begins.