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Putting AR in Cars: Augmented Reality in Automotive Industry

It’s time to talk tech. The world is seeing an exponential rise in the manners in which AR is being put behind the wheel. The automotive industry is undergoing a disruption in previously unimaginabl

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Augmented Reality Packaging: How AR is Revolutionizing Product Packaging

Product packaging. We all see it almost on a daily basis, and yet no one really pays much heed to it. Yes, we’ll recognize our favorite pack of chips and cans of drink down at the mart — but we’

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Virtual Reality for Tourism Marketing Strategy

The tourism market has seen a staggering decline in recent years, especially in a world that’s recovering from the after-effects of a global pandemic. For instance, it was revealed that the number o

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Virtual Reality Real Estate: How VR is Being Used in Real Estate

VR has grown rapidly in recent years, moving from heavy prototypes to mobile and affordable headsets. The content provided by VR is more immersive and realistic, so the devices are observing an increa

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How Augmented Reality is Revolutionizing Storytelling

In reality, the concept of Augmented Reality dates back to the 1960s. However, it was only in the 90s that Boeing researcher Tom Caudell christened it. He used the term, back then, to describe what wa

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Can AR and VR Help in Creating a More Sustainable Planet?

AR and VR are futuristic technologies that enterprises are incorporating to overhaul their processes and harbor the potential to foster sustainable practices, which help reduce carbon footprints.

The e

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