Revolutionizing Brand Promotion with Virtual Reality
Enhanced Inspiration, Interaction, and Impact are some of the reasons why brands are leveraging the immersive experience to create fantastic VR brand promotions.
Augmented and virtual reality solutions can offer customers unique experiences and create meaningful and long-lasting impacts by speaking to their fantasies.
With the ever-expanding scope, these technologies are within reach of even smaller enterprises, and they are tuning into the bandwidth to enable local promotions where they have an advantage over the more prominent companies.
- The Research and Markets report stated that the virtual reality market is estimated to go from $6.1 billion in 2020 to $20.9 billion by 2025.
- In terms of VR spending by sector, consumer spending leads the way at 53%, followed by distribution and services (15.8%), manufacturing and resources (13.8%), public sector (12.7%), and infrastructure (3.2%) (IDC, 2020).
Some examples of how brands are “wowing” customers with unique experiences using virtual reality (VR) brand promotion:
1. Samsung Moon Walk VR Experience
Always wanted to moonwalk on the moon? Samsung created an immersive 4D lunar gravity VR experience. Users don flight suits and immerse themselves in a visual and physical experience that recreates a moon mission.
2. Oreo Cookie Portal
Oreo launched it-filled cupcake-flavored Oreos by offering kids a fun-filled exploration through an Oreo cookie portal into a 360° interactive magical world of Milk Rivers Oreo cupcakes and other treats.
The experience captivated the kids and allowed them to have lots of fun, taking the brand experience to an all-new high.
3. Coca-Cola Santa’s Sleigh Ride
Coca-Cola's traditional Christmas campaign was a VR Ride with Santa in a reindeer-driven sleigh that fascinates children and adults alike.
4. Merrell – Trailscape VR
To launch their new hiking boots- Capra, and Merrell created a VR mountain hiking experience called Trailscape. The inclusion of mountainsides, rope walkways, and shaking wood is considered one of the most immersive brand VR experiences.
It hikes allowed users to integrate with the brand ethos and credibility by offering a powerful user experience.
5. Toms: Experience the Social Cause
Shoe brand Toms started a campaign by donating a pair of shoes to a needy person for each pair of shoes sold. Toms created an in-store VR experience to promote their buy-one-give-one model by allowing customers to go into a "giving trip virtually."
Key Takeaways:
- VR and AR are fast becoming powerful branding tools because
- They can be used across segments and brands to explain concepts visually.
- There are no language barriers
- Fosters an emotional connect
- Customer Engagement enters a new high with unique and immersive digital experiences.
- Virtual and Visual experiences facilitate brand recall and loyalty and inspire consumers to purchase.
- There is a lot of market interest in the potential of the technologies inducing brands and customers to try them out.
- VR technology enables businesses to create cost-effective true-to-scale life-like simulations for promotional and educational drives.
AR and VR brand promotion is here to help grow in reach and engagement. Brands need to consciously shift their focus to meet the demands of a new consumer base that demands more novel content.
KOMPANIONS is one of the top immersive technology companies in India. We welcome you to enter our virtual world of possibilities where technology meets imagination to create a disruption.
